Friday, December 16, 2011

Turns Out Steve Jobs Wasn't the Driving Force of the Think Different Ads After All [Apple]

In his biography, Walter Isaacson portrays the late Steve Jobs as the primary inspiration and promoter of the legendary Think Different campaign. Not true, says Rob Siltanen, CEO of the Siltanen & Partners agency. Stiltanen claims he's the real mastermind of the campaign and has the evidence to prove it. Check out Forbes for the complete and exhaustive details. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Np-gGf_YIDQ/turns-out-steve-jobs-wasnt-the-driving-force-of-the-think-different-ads-after-all

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