The 115 Page PPC Guide That Actually Gets Results, Fast

2 Experts, Each With 6 Years Of PPC Experience Of Managing Over $7,000,000 Of Ad Spend Through Google Adwords Share All Their Secrets.

Most businesses are wasting large chunks of their marketing budget through poorly managed PPC!

The Deep Footprints PPC How to GuideDoes that sound over dramatic and emotive?

Well, I can tell you for certain that we have not picked up an Adwords account EVER where we haven?t found at least 10% of the traffic is irrelevant to the business. In most cases it is between 20% ? 50%.

So, if you do the maths ? what is say, 20% of your monthly PPC budget? What could you save over 1 year if you were more efficient?

We have also found that it is difficult for small advertisers to get expert help on PPC as they cannot afford it. If your PPC budget is $1,500 / ?1000 per month or less then it does not make commercial sense to pay an agency $500 per month to manage your Adwords/Bing account for you.

Therefore, many small businesses simply have no other option but to do it themselves.

The problem with this is that it takes many years of experience to be able to do PPC properly: It has personally taken me 7 years of solid day in day out PPC work (mainly on Google Adwords) to get where I am and I still learn new things every week.

That is where this book comes in.

Our team have spent 6 months compiling all of our PPC knowledge and best practices into this 115 page comprehensive ?How to do PPC ebook? that shows you step by step how to do PPC properly.

You can forget Google?s tutorials that only really tell you what they want you to know and learn from people who have been in the trenches and working on some of the most competitive PPC sectors in the world.

So sit back, relax, and let me give you three damn good reasons you should learn how to use Google AdWords yourself instead of hiring someone else to do it for you? for now, at least when you?re starting off.

Reason #1 ? You Retain Control

The whole reason for investing in paid advertising is so that you gain control over your marketing. By doing it yourself you will build up the marketing skill set within your business, which you retain for the long term instead of paying an agency to borrow their knowledge.

Don?t get me wrong; we are a digital marketing agency and it makes sense for a lot of businesses to outsource, but in a lot of cases it simply does not make sense to use an agency.

Additionally, by building up knowledge yourself on PPC you will be in a strong position to evaluate the effectiveness of an agency in the future, should you use one.

Ignorance is not an excuse for not knowing if they?re following best practices, or neglecting your campaign, effectively wasting your hard earned money.

So educate yourself.

Reason #2 ? You?ll Save Hundreds Per Month

As I said above ? on average Adwords advertisers are wasting between 20% and 40% of their budget on irrelevant traffic.

If you are spending $1000 per month and you reduced irrelevant traffic from 20% to 10% then you would be saving $100 every month from that point on.

A good PPC management company is relatively expensive. As in a minimum of $500 per month to create and manage AdWords campaigns.

NEVER spend more than 50% of your ad spend on agency fees. Never. Don?t do it.

Also, never spend money on an ?inexpensive? PPC company either? They?re usually inexperienced, just starting off or outsourcing abroad, and will make costly mistakes with your money.

You?re better off learning and doing it yourself.

Reason #3 ? Experience And Self-Training

Experience is the best educator of all; yes there is a lot of information on the internet about PPC, and the majority of the information will tell you WHAT to do but rarely specifically HOW to do it.

We have managed literally millions of pounds of ad spend on Google and Bing over the past 7 years and have learned a LOT in that time.

This book will take you step by step through the key 11 facets of PPC. We spent 6 months discussing, devising, testing, re-jigging before publishing this book as we wanted it to be the best guide to PPC available anywhere in the world. That?s a tall order but we feel that there is incredible value in these pages.

It is a practical guide for small business owners and marketers to learn PPC in a short space of time ? it is all practical, step by step advice that shows you exactly what you need to be doing to get your PPC account bringing you a much greater return on your investment.

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Source: http://www.thedownloadplanet.com/catalog/item/the-115-page-ppc-guide-that-actually-gets-results-fast/

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